It’s A Fact, Shopping Online Is What Women Want

April 25, 2004--The Internet is now viewed as a helpful tool--and then some--for women with responsibilities inside and outside the home.

As measured by Jupiter Research this year:
•    63% of all U.S. women are online, and this number will increase to 70% by 2006
A recent study conducted by Nielsen/Net Ratings found that:
•    60% of working women who use the Web say they don’t have enough time for their personal lives
•    70% of working moms who use the Web say they don’t have enough time for their personal lives

While TV and print are seen as time sappers, the Internet helps working women use their precious moment more efficiently. “I am able to take care of many business and personal issues online while I’m thinking about them and have the time,” notes one study participant. “I can run errands, shop, pay bills, research for work, etc.--all within a shorter span of time than if I was actually out and about running those errands,” writes another.

Further, shopping and product research appears to be the Web’s most relevant purpose for working women:
•    90% say they can do more product research via the Internet than offline
•    87% say product research is made easier online

However, some women want help making decisions online. According to the monthly BIGresearch Consumer Intentions and Action Study, married women between the ages of 35 and 44 are much less satisfied with the clothing options available to them than their single counterparts – particularly when it comes to price. Among an 8,000 consumer panel, ratings were given to statements, such as “I can’t find my size,” “I can’t find clothes that fit within my budget,” and “I can’t find a style that is fashionable today.”

Now you know the facts…SheFinds.com helps today’s mom and career women find style online.

Launched in Fall/Winter 2003, by former AOL Beauty and Style Advisor Michelle Madhok, SheFinds (www.shefinds.com) is an online, weekly newsletter sent to time-starved consumers, offering suggestions on how to cost-effectively update a wardrobe and information about what the new must-haves are in beauty and fashion. SheFinds targets women 24-50 years-old who are too busy climbing the corporate ladder to worry about where they will buy the shoes they are climbing in, or stay at-home moms so busy making sure the house is in order, they begin to rely on shopping channels to define what styles and trends are good for them.

SheFinds can also conduct a personalized search over the Net for the best deals in apparel, accessories and beauty products just for YOU. Simply tell SheFinds what you are looking for and in return you will receive an email with personalized results and links to the e-commerce sites carrying the item(s) you requested.

“SheFinds is a friendly and trustworthy voice for those who can’t go out shopping with the girls whenever they want. The SheFinds weekly newsletter and personalized suggestions will make shopping so much easier and fun to do.”

For more information on SheFinds a division of White Cat Media LLC, please contact:

Marla Russo of Bella Public Relations, Inc. 212.868.8183 or press@shefinds.com

CONTACT: Marla Russo
Bella Public Relations
212.868.8183
Or press@shefinds.com




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